Experience design
End-to-end customer experiences across apps, websites, stores and messaging, from strategy to the final interface.
Experience design studio · Phnom Penh
We reimagine everyday services for a world where AI is part of daily life.
5toFive is an experience design studio. We help brands rethink how their customers discover, choose and buy, and we build our own AI-powered services that change familiar habits.
Get in touchWhat we do
AI in everyday services
New answers to the questions AI raises in daily life: how people search, get advice, compare and decide, and where human help still matters.
From idea to proof
Concepts made real fast and tested with real users, to decide with evidence before investing in a full product.
Over 15 years leading UX and design teams at digital agencies and consulting firms such as Altima, Niji, Accenture Song and the Experience Center of PwC France, across luxury, retail, banking, travel, hospitality and entertainment.
Brands he has worked with
- Ritz Paris
- Celine
- Lacoste
- Sephora
- Boulanger
- BPCE
- Ubisoft
- La Poste
- Relais & Châteaux
- Mövenpick
- Barrière
- Transgourmet
- Floa
- UCPA
- Dreev
- Le Train
With 5toFive, he combines experience design and AI to reimagine existing services, using the Experience Sprint, a Lean UX method that takes a concept from ideation to user testing in about a month.
Contact
- hugues@5tofive.com
- Registered office
- No. 1159, National Road 2
Prek Ta Nu, Chak Angrae Leu
Mean Chey, Phnom Penh 120606
Cambodia